Website Governance

Introduction

• The website is our digital front door on the Internet
• For people who do not know us, our website is how we make our first impression — if our website is not attractive and engaging, and the content current, it will be a turnoff to potential members
• Most aspects of synagogue life intersect with the website — there are many stakeholders who are responsible for its content
• Having defined roles and processes for the care and feeding of the website is essential for it to be well maintained

RACI: Website Roles and Responsibilities

RACI is a four-level responsibility assignment model widely used in orgnizational systems. Wikipedia offers this definition of the RACI Model.

These are the assignments for the governance of the website at MJCBY:

• Responsible: Webmaster, Office Manager, Professional Staff
• Accountable: Executive Director
• Consulted: Volunteers who create content, President(s), Vice President(s), Rabbi, Cantor
• Informed: Other Board members, the congregation

The Website Users Guide documents information that the responsible individuals will need in order to fulfill their responsibilites.

Responsible Roles

• Webmaster
• Perform updates to the content of web pages as their content evolves
• Proactively engage the right individuals in the community when there are changes needed in their areas of interest
• Monitor the performance of the website using analytic tools in WP and on the hosting platform; apprise and advise the Executive Director, the President(s), and Vice President(s) of issues that require their attention
• Mentor one or two members of the congregation to ensure that there are at least two people who have the knowledge and skills to maintain the website
• Office Manager (or delegate)
• Ensure that all public events are displayed on the WP Events Calendars
• Advise the webmaster of changes that need to be reflected on the website
• Professional Staff
• The Directors of Shalom Yeladim and Religious School will ensure that the content for their programs is current and attractively presented

Accountable Role

• Executive Director
  • Define the operational processes that will be used on a day-to-day basis to keep the website's content current
  • Coordinate the participation of staff and volunteers and ensure that the operational processes are being followed
  • Ensure that additions and changes conform to the design standards that have been established
  • Advise the webmaster of organizational changes that need to be reflected on the website

Consulted Roles

• Volunteers who create content for their committees and/or programs:
• The President(s) & Vice-President(s):
• Rabbi & Cantor:

Informed Roles

• Other Board Members:
• Members of the congregation:

To Be Determined

• How do we account for the photos used throughout the website, especially in the slide carousel on the homepage?